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Our team of PPC specialists works with you to determine the appropriate strategy to meet your business goals. It’s critical for us to evaluate your current strategies to see what may or may not be working. This helps us identify areas that are lacking, where budgets are being used ineffectively, and determine a strategy customized to engineer profit for your business.
As a Google AdWords SMB (Small-Medium Business) Partner, Vertical Rail has been recognized as achieving and maintaining elite standards of client results, retention, customer service, and product knowledge.
Expert Evaluation
We will assess your current Google Ads strategies and identify what you are doing correctly and where there is room for improvement.
Identify Blind Spots
Are there aspects of Google Ads that are not being used that should be?
Find Opportunity
Perhaps bids need to be adjusted, or ad groups are not segmented in a way in which to provide optimal results.
Visibility & Reach
Identify and serve your business or products to the right people – the ones who need your products or services.
Profitability
It all comes down to the bottom line. Our team will develop a plan that increases the bottom line profitability of your business in Google Ads.
Consultation
It’s our job to know what is coming in Google Ads. We’ll share our findings and prepare you for what is next in helping you accomplish your business goals using Google Ads.
It’s important to understand when to use the age group attribute in Google Merchant Center. Here’s a quick look at when to use it, appropriate formatting, and best practices.
If you have a GTIN (Global Trade Item Number) issue in Google Merchant Center, here are some steps you can take to fix it.
If you have an Invalid Value: Color issue in Google Merchant Center, there are a few things you may want to check in your feed. The key is to use a recognizable color name such as “red”, “blue”, or “lavender.”
Get ready, folks. The time is once again upon us to welcome in a new Google Ads layout. At the beginning of the year, Google …
Google is incorporating artificial intelligence (AI) technology, also known as machine learning, into its advertising platform. These changes will have several implications and benefits for advertisers and marketers:
Here’s a step-by-step guide to walk you though the process Migrating from Universal Analytics to Google Analytics 4 (GA4) involves a few key steps. Here’s …
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