Google Ads Management

Develop Highly Effective Results-Based Strategies

Our team of PPC specialists works with you to determine the appropriate strategy to meet your business goals. It’s critical for us to evaluate your current strategies to see what may or may not be working. This helps us identify areas that are lacking, where budgets are being used ineffectively, and determine a strategy customized to engineer profit for your business.

As a Google AdWords SMB (Small-Medium Business) Partner, Vertical Rail has been recognized as achieving and maintaining elite standards of client results, retention, customer service, and product knowledge.

We provide businesses with knowledge, strategies, and tools to drive growth.

Expert Evaluation

We will assess your current Google Ads strategies and identify what you are doing correctly and where there is room for improvement.

Identify Blind Spots

Are there aspects of Google Ads that are not being used that should be?

Find Opportunity

Perhaps bids need to be adjusted, or ad groups are not segmented in a way in which to provide optimal results.

Visibility & Reach

Identify and serve your business or products to the right people – the ones who need your products or services.

Profitability

It all comes down to the bottom line. Our team will develop a plan that increases the bottom line profitability of your business in Google Ads.

Consultation

It’s our job to know what is coming in Google Ads. We’ll share our findings and prepare you for what is next in helping you accomplish your business goals using Google Ads.

Sports & Fitness

Google Ads

E-commerce Marketplace

Google Shopping

Home Decor

Google Ads

Google

What are acceptable Age Group [age_group] attributes in Google Merchant Center?

June 15, 2023 No Comments

It’s important to understand when to use the age group attribute in Google Merchant Center. Here’s a quick look at when to use it, appropriate ...

Google

How to fix a GTIN issue in Google Merchant Center

June 14, 2023 No Comments

If you have a GTIN (Global Trade Item Number) issue in Google Merchant Center, here are some steps you can take to fix it.

Data Feed Management

How to fix: Invalid value: color [color]

June 13, 2023 No Comments

If you have an Invalid Value: Color issue in Google Merchant Center, there are a few things you may want to check in your feed. ...

Google

Get Ready for the New Google Ads Layout

July 28, 2023 No Comments

Get ready, folks. The time is once again upon us to welcome in a new Google Ads layout. At the beginning of the year, Google ...

Google

AI to revolutionize Google Ads

June 12, 2023 No Comments

Google is incorporating artificial intelligence (AI) technology, also known as machine learning, into its advertising platform. These changes will have several implications and benefits for ...

Google

You only have until July 1, 2023 to migrate to Google Analytics 4

May 17, 2023 No Comments

Here’s a step-by-step guide to walk you though the process Migrating from Universal Analytics to Google Analytics 4 (GA4) involves a few key steps. Here’s ...