THE RIGHT MESSAGE, THE RIGHT PERSON… THE RIGHT MOMENT!
Facebook is no longer just a social media platform; it is an indispensable advertising platform for B2B and B2C marketing. Facebook users are loyal, engaged and in many cases they are dependent (addicted) to the software for news, entertainment and to learn about the next big thing.
Advanced Targeting Strategy
Contests & Like Campaigns
Dedicated Account Management
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Facebook Ads - Finesse Success
Vertical Rail helps companies with Facebook ad programs in a variety of ways. We work with companies and internal teams to develop and refine strategy, develop art and then manage and co-manage programs of varying lengths. We have a successful track record in Facebook Ad marketing campaigns promoting contests, events and general promotions. Clients also tell us that they gain valuable insights from our team and management style regarding their general Facebook account management.
THE ART OF THE FACEBOOK AD
From outward appearance Facebook Ads may seem easy to setup; however, the program itself contains a level of depth and complexity that is as advanced as any digital ad platform online. Businesses have the ability to target by demographic, interest, device, keyword, location and media preference… however those advertisers walk a fine line between providing something of value, and spamming or alienating the target.
Facebook users seem to have one unique thing in common; users rely on it to occupy a moment – the viewer willingly gives their undivided attention for a moment. Advertisers then have a unique opportunity to connect with the user in that moment, or not. When advertisers provide the viewer with something of value, they win. When the advertiser misses their opportunity by being off-message, over-selling or they just haven’t thought the engagement through; the opportunity can be easily missed.
MANAGEMENT WITH PURPOSE
Facebook advertising is about finesse. There is a brand/consumer relationship in the balance and it is formed from respect. Vertical Rail creates and manages campaigns for businesses that fulfill the needs of the consumer, while also delivering on the goals of the client. We start by understanding the client, their culture, POV and exact goals. We then apply advanced audience targeting, messaging, art creation, budgeting and scheduling. Every action is handled with delicate adherence to delivering the marketing message to the right person, at the right moment.