Websites for Businesses

You need a website capable of handling your business.

Whether you are looking to get into a new website, or you need to migrate from your current platform, you are here. This is an important time for you and your business — to reevaluate, perhaps recommit, remove what isn’t working and move forward with what is. Perhaps you’ve outgrown your old website, or your previous team. Maybe it’s time for new technologies or sales channels.

We can help.

Google results on phone

Websites for the Way You Do Business

Whether you are just starting out, or are a seasoned seller, your website needs to be built the to scale and grow as you do. We offer the following areas of expertise to help you build the exact website your business needs:

The Right Platform



Attributes & Categories



Custom Checkout


Training & Order Processing

Follow-up Services


Apps, Plugins & Extensions

The Right Platform

Not every business needs the same ecommerce solution, just as not every business is the same. We offer a full range of platforming services, with our greatest level of experience being with Magento, and Shopify. Each solution has its own set of advantages and disadvantages, and we pride ourselves on making each ecommerce website we build individual to each business, perfectly tailored to its individual needs.

Magento logo
Web development team

An In-House Team With 75 Years of Combined Experience

The core ecommerce team has worked together for many years. Each of us strives to always stay on top of new technologies, latest trends and best practices. Together, we have launched hundreds of successful websites, many in their second, third, fourth, even sixth generations. Our strengths lie in integrating ourselves seamlessly into your business, as if you had just brought in-house a whole team of seasoned veterans, ready to take you to the next level.

The Questions You Don’t Know You Need To Ask

Our experience will help keep you on track. Our experience can also help you answer questions you didn’t know you needed to ask. Is there a better way to do something? Can I reorganize my products and categories to be more relevant to my customers? Should I add a sales channel? Get into Google Shopping or Amazon? Our expertise runs in several directions, not only in building and developing your website, but also marketing it after it is launched, to bring more traffic and more sales to you.

Ecommerce questions
Ecommerce design

Best Practices, Done Right

There are many ways to do any web project, including several wrong ways. There is doing it right and getting it done. We have never, nor will ever, just try to get things done. Every project, large or small, is handled with the utmost adherence to best programming standards. Additionally, we stay up-to-the-minute on optimization and SEO standards to help your store to be found and products purchased. Our team thinks as one unit, always striving to achieve the same goal.

Our Process

We will expertly handle your project from beginning to end, no matter which platform you choose. Here is what you can expect from us:

1. Prep

Establish hosting for non-hosted platforms or create an account for hosted platforms. Obtain domain registrar info. Install platform for non-hosted builds. Vet and purchase theme, install theme. Customize theme if necessary, add branding

2. Products

Import products, either from existing site or a spreadsheet, or create one. Organize all product images & video. Map out category tree, create categories and dependencies based on the category map. Create attributes and attribute sets appropriate for products. Build out/clean up any products or categories that need finalizing.

3. Settings

Set tax information. Set shipping configurations. Set payment solutions. Set email notifications for orders, returns, etc. Add static pages for policy, delivery, privacy, returns, etc. Add any final art for homepage, categories, etc.

4. Integrations

Set up SSL. Install any extensions for order processing/handling that are needed. Install/work with vendors to set up any integrations with 3rd party POS, CRM or email systems.

5. Launch/Post-Launch

Train owner/staff on how the system works. Go live, make DNS changes. Monitor for 2 weeks (minimum) to ensure hosting level is correct, fix issues if they arise, create a smooth transition. Have a follow-up training if necessary.

6. Maintenance

Create schedule for regular maintenance check-ups. Set up a regular schedule to backup the website info, database and software. Update software plugins as needed. Update content. Patch security holes.

Management and Maintenance

Your website is like a car. You need to put gas in it, sometimes you need to change the oil or tune the engine. Websites are not static, they need to be updated, secured, cared for. We are the perfect team to help maintain your website, whether we built it or not. We can help not only with emergencies and outages, but with general maintenance, updates, security upgrades and more.

With hosted solutions, most of the software needs are handled by the host. Our team would be able to provide help with content, updates to graphics and images, and changes that keep your site looking fresh. We can also help improve functionality by adding apps to extend, for example, order processing or shipping processing.

With non-hosted solutions, we would become your maintenance team, caring for your site, keeping it healthy and secure. Non-hosted solutions (Magento and WooCommerce with WordPress) require regular checks for security and software updates. Additionally, we can keep your customer experience fresh with new content and graphics, and help suggest new processes like order or shipping handling to make your customer’s shopping experience the best it can be.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
Speak to Us About Your Project
Let us help you generate a bid or proposal for professional services.

Digital Marketing •  Marketplace Services •  Website Design •  Ecommerce