Google Ads Case Study

Home Decor Manufacturer Increases Transactions By 32% with Google Shopping Ads

Revenue
Increase
40%
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Transactions
Increase
32%
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Conversion Rate
Increase
26%
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Bounce Rate
Decrease
7%
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Client

This client manufactures handmade artisan home decor items for major high-end retailers and catalog companies, while simultaneously selling their products to the public. 

Situation

The manufacturer saw the importance of e-commerce as their brand continued to grow. Despite their wholesale success, they wanted to achieve business-to-consumer results in with Google Shopping. They needed a team of Google Ads experts. 

Approach

Vertical Rail devised and implemented a strategy that encompassed comparison shopping engine management, Google Shopping feed optimization, and advanced bid segmentation strategies. Focus was given to product optimization to keep them relevant for the varying seasonal products they offer. 

Results

In a 90 day, year-over-year period, the company saw impressive improvements in their Key Performance Indicators and the numbers only continued to progress from there. They welcomed 40% growth in revenue, paired with a 32% increase in transactions, and 26% increase in conversion rate.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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