Google Ads Case Study

Wellness Products Manufacturer Achieves 50% Increase in ROAS in Google Ads

Revenue
Increase
22%
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CTR
Increase
30%
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CPC
Decrease
12%
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ROAS
Increase
50%
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Client

Our client is a household brand of wellness & fitness products for all ages. Their products are available on their own website, as well as most online marketplaces and brick & mortar retailers.

Situation

In recent years, this client had seen decreasing ROAS in Google Ads due to increased competition on their own brand name from other sellers that carry their products. They were in need of Google Ads professionals who could put into place a strategy that would bring them to the front of the pack.

Approach

We utilized a combination of granularly segmented search ads, responsive ad text, Smart Shopping campaigns, and Showcase Shopping ads to give our clients a leg up over the competition.

Results

Though competition was higher than ever, we were able to make year-over-year improvements in Google Ads performance. We saw an increase in ad revenue by 22%, increase CTR by 30%, decrease CPC by 12%, and increase ROAS by 50%.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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