Social Media Case Study

Alaskan Tourism Company Increases Website Traffic 217% With 73,500 Youtube Ad Views

Views
73,504
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Average Cost Per View
$0.04
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Clicks
4,043
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Website Visits
Increase
218%
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Reservation Requests
Increase
141%
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Client

Doyon Tourism operates Kantishna Roadhouse and Kantishna Wilderness Trails, offering exclusive overnight backcountry lodging and guided day trips in Alaska’s Denali National Park.

Situation

Doyon wanted to create new visibility for Kantishna Wilderness Trails. Their goal was to increase awareness for their brand throughout the state of Alaska, in preparation for their summer season.

We decided the best way to do this was to use video; advertising the scenic experience of Denali National Park across YouTube.

Approach

We developed and implemented a strategy for advertising their video across YouTube. This strategy entailed:

  • Optimizing critical video attributes, including: title, description, Call-to-Action, and thumbnail.
  • Applying geo-targeting and advanced display network targeting.
  • Proactively managing both bids and budget, monitoring performance daily.

Results

After 3 months, Doyon’s video received almost 75,000 views. This increase in visibility contributed to the Kantishna Wilderness Trails website earning more than double the traffic of their previous year, as well as an increase in reservation requests.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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