Sunglasses & Eyewear Brand Increases Orders 27% In 3 Months

Bar Graph
Total Orders
Bar Graph
Page Views
Bar Graph
Bar Graph


This sunglasses company manufactures price-point sunglasses targeted at skateboarders and gamers.


After making changes to their Amazon account on their own, sales and visibility had dropped significantly. They were looking for an opportunity to rebound their sales and reestablish a reliable revenue stream from Amazon. Additionally, only about 40% of their products were listed on Amazon, and they wanted to grow the percentage of their online sales coming from Amazon. 


We optimized all of their product listings for Amazon, and we listing the remaining products in their Amazon store. With a small ad program, we gave their listings a jump start that assisted our Amazon optimization efforts. We also offered consulting to help them increase their seller rating and buy box win percentage by offering advice on shipping, fulfillment, and brand registry. 


Comparing year-over-year statistics after three months, their visibility grew significantly, with sessions up 25% and page views up 78%. This increase in visibility resulted in total orders increasing by 27%. This increased visibility and sales led to an increase in year over year revenue of 64%.

Vertical Insights
Video in Search

Amazon Video in Search Guidelines

Amazon Video in Search allows Amazon sellers to connect with consumers using content-rich video in mobile search results on the iOS and Android app. These ads are shown below the fold in the search results for keywords that are relevant to your product. Video in Search offers both Product Detail Page and Custom Landing Page campaigns, and each has specific guidelines and requirements.

Read More »
Google Lead Form Extensions

Lead Form Extensions (Beta) Introduced by Google Ads

Google Ads has been making significant changes and feature updates all year. At Vertical Rail we’re happy to welcome the “Lead Form Extensions” to our suite of tools to capture new customers. The new extension format allows advertisers to attach a form directly to a Google Ad, and consumers can fill out the form without ever visiting a new website. Advertisers are allowed to use text and an image to influence consumer interest, and Google has guidelines to ensure transparency and fair business practices, like providing the advertiser’s privacy policy.

Read More »
Amazon born to run

What is Amazon’s Born to Run Program?

The Amazon Born to Run Program is a way for vendors to launch new products and build sales velocity quickly. Amazon will generally wait for new products to gain traction before placing a large order, but the program, available to 1P sellers, gets Amazon to purchase a large quantity of your new product right off the bat. 

Read More »