Amazon Case Study

Sunglasses Manufacturer Increases Buy Box Wins & Sales in Amazon

Revenue
Increase
64%
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Total Orders
Increase
27%
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Page Views
Increase
78%
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Sessions
Increase
25%
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Client

This sunglasses company manufactures price-point sunglasses targeted at skateboarders and gamers.

Situation

After making changes to their Amazon account on their own, sales and visibility had dropped significantly. They were looking for an opportunity to rebound their sales and reestablish a reliable revenue stream from Amazon. Additionally, only about 40% of their products were listed on Amazon, and they wanted to grow the percentage of their online sales coming from Amazon. 

Approach

We optimized all of their product listings for Amazon, and we listing the remaining products in their Amazon store. With a small ad program, we gave their listings a jump start that assisted our Amazon optimization efforts. We also offered consulting to help them increase their seller rating and buy box win percentage by offering advice on shipping, fulfillment, and brand registry. 

Results

Comparing year-over-year statistics after three months, their visibility grew significantly, with sessions up 25% and page views up 78%. This increase in visibility resulted in total orders increasing by 27%. This increased visibility and sales led to an increase in year over year revenue of 64%.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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