Sports & Fitness Manufacturer Increased Ad Revenue 930% in 12 Months
Client
This client manufactures sporting goods and accessories that are sold through both in-store and at Walmart.com. They are a well known national brand.
Situation
The client initially launched in the Walmart marketplace with limited SKUs, hesitant to create problems with their flourishing Amazon business. They wanted to drive unit sales on a select number of Walmart exclusive products, garner the attention of Walmart in-store buyers, and prove the Walmart business model.
Approach
We created Sponsored Product Ads, focusing automatic and manual campaigns on each SKU to ensure visibility in their category. Campaign adjustments are constantly made to ensure average cost per click remains affordable and visibility of products remains top notch. Keyword Targeting was the primary driver.
Results
After 12 months, we saw conversions of Walmart exclusive products increase exponentially. Ad Revenue increased by 930% over the previous period, resulting in a ROAS increase of 327% over the previous period. The Amazon SKUs were never effected and the Walmart business model is firmly proven for this client.
