Amazon Case Study

Sporting Goods Manufacturer Decreases AcoS By 59% in Amazon Marketplace

Cost
Decrease
33%
Revenue
Increase
62%
AcoS
Decrease
59%

Client

This client manufactures sporting goods and accessories that are sold through Amazon Vendor Central. They are a well-known household brand in sporting goods and frequently have to contend with knockoffs of their items on Amazon.

Situation

The client came to us with excessive spend in Amazon Advertising. They wanted to increase sales and prevent hero products from losing sales due to cheaper knockoff competitors, but they were unsure how to achieve this without a high ad spend.

Approach

We created an entirely new campaign structure, utilizing every campaign type and setting available in Amazon Advertising. We built this structure around the needs of the client to keep specific products afloat and create growth for newer items while staying within a monthly budget.

Results

Through our new campaign structure and management, after one year of service, we were able to reduce cost by 33%, increase revenue by 62%, and decrease ACOS by 59%.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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