SEO Case Study

Solar Installation Company Sees Increases in Organic Search

Organic Impressions
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Organic Traffic
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Our client is a solar power installation company that operates in a county with a population of about 300K.


The company was looking for an improved organic search presence that ultimately would lead to increased performance in their PPC campaigns. 


Vertical Rail developed and implemented an SEO strategy to improve the company’s website structure and navigation to add new pages, restructure web page hierarchy, improving user experience and increasing organic search relevancy. In addition, we expanded on-page content while incorporating relevant keywords, restructured content, and improved search optimization of 3rd party accounts.


After 12 months, organic impressions grew by 46% and organic clicks grew by 85%.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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