SEO Case Study
Solar Installation Company Sees Increases in Organic Search
Our client is a solar power installation company that operates in a county with a population of about 300K.
The company was looking for an improved organic search presence that ultimately would lead to increased performance in their PPC campaigns.
Vertical Rail developed and implemented an SEO strategy to improve the company’s website structure and navigation to add new pages, restructure web page hierarchy, improving user experience and increasing organic search relevancy. In addition, we expanded on-page content while incorporating relevant keywords, restructured content, and improved search optimization of 3rd party accounts.
After 12 months, organic impressions grew by 46% and organic clicks grew by 85%.