Amazon Case Study

Safety Equipment Manufacturer Improves Sales in Amazon Vendor Central

Shipped COGS
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Ordered Units
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Shipped Units
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Our client is a manufacturer of high quality American-made safety equipment, entrusted by households and businesses across the US.


The company has a long history of selling products through Amazon Vendor Central, but sales had slowed in recent years due to increased competition from lower quality products manufactured overseas.


Vertical Rail took over Amazon Advertising for the client and segmented campaigns in a way that more effectively targeted the intended audience for each product. We also built new campaign types to target potential top-of-funnel customers and create awareness of our product, which created sustained brand interest.


After 3 months, we were able to improve sales over the previous year. This included an increase of 33.66% in Shipped COGS, increase of 32.67% of Ordered Units, and increase of 46.43% in Shipped Units. This jump of Shipped Units vs. Ordered Units indicates that customers were more easily finding the product that they intended to buy, and cancelling orders less frequently.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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