Google Ads Case Study

Restaurant Equipment Company Increases ROAS 160% in Google Ads

Impressions
Increase
24%
Bar Graph
Clicks
Increase
26%
Bar Graph
Transactions
Increase
60%
Bar Graph
ROAS
Increase
168%
Bar Graph

Client

This client is a business-to-business supplier of top quality restaurant equipment and supplies. They are a prominent player in the commercial kitchen industry and their business grows annually.

Situation

This company managed their pay-per-click (PPC) advertising campaigns in-house using the Google Ads dashboard, but were unable to achieve a desirable Return On Ad Spend (ROAS). The client had been working with Vertical Rail in a Comparison Shopping Engine (CSE) management program for 2 years, and we were excited to expand their service package to include Search Campaigns.

Approach

The goal was to address the specific PPC challenges that the client faced in the commercial kitchen supply industry and to transform their search marketing campaigns into sustainable revenue streams. Vertical Rail implemented a strategy that included strategic keyword research, optimization of ad copy, strategic bids and budgets, and recommending they develop on-page content.

Results

The client ended up with a new comprehensive PPC marketing strategy and campaign framework that consistently brought them positive results, even in an industry known for high marketing costs and low conversion rates.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
Receive a Free Marketing Performance Audit
Schedule a free professional marketing audit of your account.
Amazon ​ •  Google Ads ​ •  Google Shopping ​ •  Organic SEO​