Restaurant Equipment Supplier Increases ROAS 160%

Impressions
Increase
24%
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Clicks
Increase
26%
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Transactions
Increase
60%
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ROAS
Increase
168%
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Client

This client is a business-to-business supplier of top quality restaurant equipment and supplies. They are a prominent player in the commercial kitchen industry and their business grows annually.

Situation

This company managed their pay-per-click (PPC) advertising campaigns in-house using the Google Ads dashboard, but were unable to achieve a desirable Return On Ad Spend (ROAS). The client had been working with Vertical Rail in a Comparison Shopping Engine (CSE) management program for 2 years, and we were excited to expand their service package to include Search Campaigns.

Approach

The goal was to address the specific PPC challenges that the client faced in the commercial kitchen supply industry and to transform their search marketing campaigns into sustainable revenue streams. Vertical Rail implemented a strategy that included strategic keyword research, optimization of ad copy, strategic bids and budgets, and recommending they develop on-page content.

Results

The client ended up with a new comprehensive PPC marketing strategy and campaign framework that consistently brought them positive results, even in an industry known for high marketing costs and low conversion rates.

Vertical Insights
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