Amazon Case Study

Photo Equipment Company Achieves 30% Increase in Amazon Sales

Clicks
Increase
184%
Bar Graph
Average CPC
Decrease
19%
Bar graph
Orders
Increase
37%
Bar Graph
Total Sales
Increase
30%
Bar Graph

Client

Our client sells professional photography equipment, including cameras and camera kits, lighting, camcorders, and drones.

Situation

The company needed direction with their Amazon Seller Central account. With a high cost-per-click (CPC) and lackluster sales, they sought to decrease their CPC while increasing traffic. In addition, they sought to build brand recognition for their camera and lens kits.

Approach

The Vertical Rail team took over management of the company’s Seller Central account and began by optimizing the company’s products for Amazon. Using both automatic and manual targeting, we built out new custom ad campaigns based on the company’s most popular products. We managed performance of the Sponsored Products and Sponsored Brands ad campaigns and made adjustments as needed based on data.

Results

Through these efforts, our client met and surpassed expectations. Comparing the periods of December 15, 2016 – March 15, 2017 and December 15, 2017 – March 15, 2018, our client saw impressive increases in clicks and overall orders. In addition, there was a significant decrease in CPC.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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