Amazon Case Study
Photo & Electronics Company Finds Profitability in Amazon Marketplace
Our client is a photo and electronics company that has been a leading seller of photography equipment for 50 years. Their products include everything from digital SLR cameras, digital point-and-shoot cameras, lenses, camcorders, photography lighting equipment, tripods, and accessories.
The company needed Amazon experts who could implement a strategy that would increase their Sponsored Ads sales, and decrease ACoS. The opportunity to make a profit in Amazon was there, they just couldn’t quite figure out the marketplace’s complexities.
We took a multi-pronged approach. Our strategy included optimizing the company’s product content and their existing Amazon Advertising campaigns, while taking advantage of new opportunities to increase their sales and decrease ACoS.
After 60 days, the photo and electronics company saw impressive increases in revenue, page views and sessions, and saw decreases in both ACoS and CPC. They achieved a nearly 22% increase in product sales from Amazon Sponsored Ads.
Shooting For Continued Success
We continue to evaluate the performance of both individual products and custom campaigns to ensure increasing exposure and positive growth. By monitoring the progress, we can continue to build on the success of the company in the Amazon marketplace.