Amazon Case Study

Photo & Electronics Company Increases Revenue, Product Sales in Amazon Marketplace

Sessions
Increase
59%
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Product Sales From Ads
Increase
22%
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ACoS
Decrease
9%
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Page Views
Increase
62%
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Revenue from Order Products
Increase
31%
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Client

Our client is a photo and electronics company that has been a leading seller of photography equipment for 50 years. Their products include everything from digital SLR cameras, digital point-and-shoot cameras, lenses, camcorders, photography lighting equipment, tripods, and accessories.

Situation

The company needed Amazon experts who could implement a strategy that would increase their Sponsored Ads sales, and decrease ACoS. The opportunity to make a profit in Amazon was there, they just couldn’t quite figure out the marketplace’s complexities.

Approach

We took a multi-pronged approach. Our strategy included optimizing the company’s product content and their existing Amazon Advertising campaigns, while taking advantage of new opportunities to increase their sales and decrease ACoS.

Results

After 60 days, the photo and electronics company saw impressive increases in revenue, page views and sessions, and saw decreases in both ACoS and CPC. They achieved a nearly 22% increase in product sales from Amazon Sponsored Ads. 

Shooting For Continued Success

We continue to evaluate the performance of both individual products and custom campaigns to ensure increasing exposure and positive growth. By monitoring the progress, we can continue to build on the success of the company in the Amazon marketplace.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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