Google Ads Case Study

Supplements Brand Increases Conversions, Decreases Costs in Google Ads

Clicks
Increase
6%
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Average CPC
Decrease
74%
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Conversions
Increase
411%
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Revenue
Increase
342%
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Cost
Decrease
88%
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Client

Our client is a natural supplement and lifestyle brand that supplies vitamins online.

Situation

After several months of working with another paid search agency, our client realized they were spending too much for too little return. After experiencing great success in our management of their Shopping campaigns, we were excited for the opportunity to improve the performance of their search ads.

Approach

Our team devised a specialized strategy for supplement company’s text ads that would maximize transactions and revenue while keeping costs low. In addition, we sought to create an optimal Return on Ad Spend (ROAS), and use their existing rank in Google Organic Search to their advantage.

Results

In just 3 months, we increased the conversion rate of the company’s search ads by more than 400% and reduced their cost by more than 80%. Our overall results were dramatic when compared to the previous agency’s work.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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