Supplements Brand Increases Conversions 400% In 3 Months

Clicks
Increase
6%
Bar Graph
Average CPC
Decrease
74%
Bar graph
Conversions
Increase
411%
Bar Graph
Revenue
Increase
342%
Bar Graph
Cost
Decrease
88%
Bar graph

Client

Our client is a natural supplement and lifestyle brand that supplies vitamins online.

Situation

After several months of working with another paid search agency, our client realized they were spending too much for too little return. After experiencing great success in our management of their Shopping campaigns, we were excited for the opportunity to improve the performance of their search ads.

Approach

Our team devised a specialized strategy for supplement company’s text ads that would maximize transactions and revenue while keeping costs low. In addition, we sought to create an optimal Return on Ad Spend (ROAS), and use their existing rank in Google Organic Search to their advantage.

Results

In just 3 months, we increased the conversion rate of the company’s search ads by more than 400% and reduced their cost by more than 80%. Our overall results were dramatic when compared to the previous agency’s work.

Vertical Insights
Amazon Video in Search Ads

Amazon Video in Search Ads

Amazon Video in Search is currently in beta testing, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.

Read More »
Smart Shopping Campaign

What is Google Smart Shopping?

Smart Shopping Campaigns are a great addition to Google’s product offering but it doesn’t replace the traditional Shopping Campaign in all cases. Smart Shopping Campaigns give advertisers and marketers alike  little to no control, as the campaigns are completely automated.

Read More »

How to Create a Local Services Ad

Because Google offers the Google Guarantee to businesses that use Local Services, it requires an application for the program and various checks. There are several steps a business must take to sign up as a service provider,

Read More »