Google Shopping Case Study

Household Linens Company Achieves Incredible ROAS in Google Shopping

October
2310%
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November
2920%
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December
3719%
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January
3055%
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February
2225%
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Client

Our client is a family-owned, small business that sells table linens, kitchen accessories, and home décor imported from France.

Situation

Google switched from free Google Product Search to paid Google Shopping, we saw it as a potentially profitable new shopping channel for our client. However, with no average bid history or engine data, there was no telling which way spend and budgets would move or whether smaller companies would be able to compete with national retailers.

Approach

We devised an entrance strategy to help them onboard with Google Shopping and become profitable. Our approach included the optimization of their product data feed to gain them visibility, launch of a custom Shopping campaign, product segmentation to increase bidding control, and proactive bid management of all products.

Results

Our client’s Shopping campaign took off as soon as it entered Google Shopping. Each of the next 4 months maintained a Return on Ad Spend (ROAS) greater than 2000%, with holiday season ROI peaking at over 3000%.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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