Google Shopping Case Study
Household Linens Company Achieves Incredible ROAS in Google Shopping
Our client is a family-owned, small business that sells table linens, kitchen accessories, and home décor imported from France.
Google switched from free Google Product Search to paid Google Shopping, we saw it as a potentially profitable new shopping channel for our client. However, with no average bid history or engine data, there was no telling which way spend and budgets would move or whether smaller companies would be able to compete with national retailers.
We devised an entrance strategy to help them onboard with Google Shopping and become profitable. Our approach included the optimization of their product data feed to gain them visibility, launch of a custom Shopping campaign, product segmentation to increase bidding control, and proactive bid management of all products.
Our client’s Shopping campaign took off as soon as it entered Google Shopping. Each of the next 4 months maintained a Return on Ad Spend (ROAS) greater than 2000%, with holiday season ROI peaking at over 3000%.