Google Ads Case Study

Household Accessories Company Improves Numbers Across the Board with Google Search Campaigns

Visits
Increase
42%
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Clicks
Increase
42%
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Transactions
Increase
24%
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Revenue
Increase
23%
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EOY ROAS
Increase
786%
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Client

Our client is a family-owned, small business that sells table linens, kitchen accessories, and home décor imported from France.

Situation

The company managed their PPC advertising in-house, only to find they were spending inordinate amounts of money each day with little profit. They wondered whether their business would benefit from paid search or if they would always be outbid by big business competitors. That’s when they handed the reins over to our team seeking lower costs and higher returns in Google Ads.

Approach

We created a strategy that would lower costs while boosting the company’s transactions and revenue. This in turn would give way to a profitable ROAS. We created new search campaigns, restructured ad groups, adjusted bids, and devised a list of industry-relevant keywords. We wanted to create stable campaigns that would generate excellent results during both the high and low seasons.

Results

After a few months, the company began to see impressive increases in sales and revenue from the new search campaigns. Within a year, the household accessories company was achieving an ROAS of over 700%.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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