Google Ads Case Study
Home Décor Retailer Improves Numbers Across the Board with Google Search Campaigns
Our client is a family-owned, small business that sells table linens, kitchen accessories, and home décor imported from France.
The company managed their PPC advertising in-house, only to find they were spending inordinate amounts of money each day with little profit. They wondered whether their business would benefit from paid search or if they would always be outbid by big business competitors. That’s when they handed the reins over to our team seeking lower costs and higher returns in Google Ads.
We created a strategy that would lower costs while boosting the company’s transactions and revenue. This in turn would give way to a profitable ROAS. We created new search campaigns, restructured ad groups, adjusted bids, and devised a list of industry-relevant keywords. We wanted to create stable campaigns that would generate excellent results during both the high and low seasons.
After a few months, the company began to see impressive increases in sales and revenue from the new search campaigns. Within a year, the household accessories company was achieving an ROAS of over 700%.