Home Décor Manufacturer Sees 50% Increase in Revenue Over 3 Months
Client
Our client is a manufacturer of handmade wreaths created with fresh flowers, herbs, dried fruit, and native greenery. The family-owned company operates a 15-acre farm where ingredients are grown naturally and without pesticides.
Situation
The fresh wreath company sought to increase Google search revenue while decreasing total spend and cost-per-click. This is a seasonal business that does most of its business in the fourth quarter.
Approach
Vertical Rail set up new advertising campaigns based on research and the goals set by the company. We managed search campaigns and made changes and adjustments as needed to achieve optimal results.
Results
In a 3-month year-over-year comparison, the home décor company saw impressive increases in transactions and overall revenue. At the same time, CPC and total spend decreased, achieving and surpassing the company’s goal.
