Google Ads Case Study

Home Décor Company Sees 50% Increase in Revenue Over 3 Months

Transactions
Increase
36%
Average CPC
Decrease
19%
Total Spend
Decrease
24%
Revenue
Increase
53%

Client

Our client is a manufacturer of handmade wreaths created with fresh flowers, herbs, dried fruit, and native greenery. The family-owned company operates a 15-acre farm where ingredients are grown naturally and without pesticides. 

Situation

The fresh wreath company sought to increase Google search revenue while decreasing total spend and cost-per-click. This is a seasonal business that does most of its business in the fourth quarter.

Approach

Vertical Rail set up new advertising campaigns based on research and the goals set by the company. We managed search campaigns and made changes and adjustments as needed to achieve optimal results.

Results

In a 3-month year-over-year comparison, the home décor company saw impressive increases in transactions and overall revenue. At the same time, CPC and total spend decreased, achieving and surpassing the company’s goal.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
Receive a Free Marketing Performance Audit
Schedule a free professional marketing audit of your account.

Amazon ​ •  Google AdWords ​ •  Google Shopping ​ •  Organic SEO​