Home Décor Manufacturer Sees 50% Increase in Revenue Over 3 Months

Transactions
Increase
36%
Bar Graph
Average CPC
Decrease
19%
Bar graph
Total Spend
Decrease
24%
Bar graph
Revenue
Increase
53%
Bar Graph

Client

Our client is a manufacturer of handmade wreaths created with fresh flowers, herbs, dried fruit, and native greenery. The family-owned company operates a 15-acre farm where ingredients are grown naturally and without pesticides. 

Situation

The fresh wreath company sought to increase Google search revenue while decreasing total spend and cost-per-click. This is a seasonal business that does most of its business in the fourth quarter.

Approach

Vertical Rail set up new advertising campaigns based on research and the goals set by the company. We managed search campaigns and made changes and adjustments as needed to achieve optimal results.

Results

In a 3-month year-over-year comparison, the home décor company saw impressive increases in transactions and overall revenue. At the same time, CPC and total spend decreased, achieving and surpassing the company’s goal.