Amazon Case Study

Home Appliance Manufacturer Sees Amazon Revenue Increase by 176% in Only Six Months

Sessions
Increase
89%
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Conversion Rate
Increase
32%
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Orders
Increase
159%
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Revenue
Increase
176%
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Client

Our client is a manufacturer of environmentally friendly home appliances with products available in a variety of brick & mortar and ecommerce stores across the US. 

Situation

The company had slow-growing sales on Amazon, but wanted to boost their sales to make Amazon a primary sales channel. They needed expert help with advertising, advising on best practices, and consulting.

Approach

We carried out improvements in product listings, created and managed new advertising campaigns, advised on best practices in Brand Registry, Enhanced Brand Content, and storefront builds. We also enrolled their products in programs including the Early Reviewer Program, Coupons, and Seller Fulfilled Prime.

Results

After 6 months, our changes resulted in a 176% increase in revenue, a 159% increase in orders, an 89% increase in sessions, and a 32% increase in conversion rate.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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