Google Shopping Case Study
Online Hat Retailer Sees Huge Increases in Clicks, Revenue in Google Shopping
Client
Our client is an online boutique that sells high quality hats to hat-wearers around the world.
Situation
The company aimed to fine-tune their approach to Google Shopping, with their overall goal being to achieve high returns while maintaining a conservative budget. They previously managed their Google Shopping in-house. They had experienced some success, but wanted to better compete with both national resellers and specialized hat boutiques.
Approach
We determined a plan for the company. Our team implemented a new strategy for our client, which included in-depth keyword research to develop relevant product descriptors, optimizing their product data feed to gain them visibility, and segmenting their Shopping campaigns.
Results
After only 4 months, the hat boutique began experiencing substantial increases in impressions, clicks, revenue, and Return on Ad Spend (ROAS) in Google Shopping. When compared to the previous year, they saw returns over 1000%.
