Google Shopping Case Study

Online Hat Boutique Sees Huge Increases in Clicks, Revenue in Google Shopping

Impressions
Increase
1441%
Clicks
Increase
1205%
New Visits
Increase
1410%
Revenue
Increase
1457%

Client

Our client is an online boutique that sells high quality hats to hat-wearers around the world.

Situation

The company aimed to fine-tune their approach to Google Shopping, with their overall goal being to achieve high returns while maintaining a conservative budget. They previously managed their Google Shopping in-house. They had experienced some success, but wanted to better compete with both national resellers and specialized hat boutiques. 

Approach

We determined a plan for the company. Our team implemented a new strategy for our client, which included in-depth keyword research to develop relevant product descriptors, optimizing their product data feed to gain them visibility, and segmenting their Shopping campaigns.

Results

After only 4 months, the hat boutique began experiencing substantial increases in impressions, clicks, revenue, and Return on Ad Spend (ROAS) in Google Shopping. When compared to the previous year, they saw returns over 1000%.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
Receive a Free Marketing Performance Audit
Schedule a free professional marketing audit of your account.

Amazon ​ •  Google AdWords ​ •  Google Shopping ​ •  Organic SEO​