Amazon Case Study

Grill Accessories Manufacturer Improves Return On Ad Spend By 97% On Amazon Marketing Services

Revenue
Increase
188%
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Total Orders
Increase
346%
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ROAS
Increase
97%
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Advertising Cost of Sale
Decrease
49%
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CPC
Decrease
49%
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Client

Our client produces grilling accessories for a wide range of grill sizes and types. The company maintains a website and social presence, but all online sales come from Amazon.

Situation

The client wanted to increase sales in the Amazon marketplace while getting a better economy on advertising spend.

Approach

We took over the client’s Amazon Marketing Services and created a campaign structure that properly segmented and marketed the client’s most important products. We focused on spending ad dollars on high converting keywords and building cross-product engagement through Headline Search, Product Display, and Sponsored Product ads.

Results

Through these efforts, sales through advertising saw a significant increase. After our advertising program began in 2018, we increased revenue from ads by 188%, improved Return on Ad Spend by 97%, decreased CPC by 49% and increased orders by 346%.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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