Amazon Case Study

Fidget Toy Manufacturer Increases Orders in Amazon by 86%

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This client manufactures and sells products that enhance the workplace environment like fidget toys, teambuilding games and meeting activities. 


The manufacturer sought to increase visibility, orders and revenue using Amazon Sponsored Products. They also wanted to achieve these goals while decreasing cost-per-click in Amazon Advertising. 


Vertical Rail built manual campaigns based on the company’s top selling products. In addition, we created a broad campaign structure to ensure all active items were targeted, allowing opportunity for underperforming products to grow at a low cost. With a hands-on approach, we managed the performance of the campaigns, leading to significant increases in store visibility and sales.


In a 3-month year-over-year comparison, the fidget toy manufacturer saw impressive increases in orders and sales. Their orders in Amazon increased nearly 90%, while ad clicks jumped 474%, increasing overall visibility. At the same time, CPC decreased, achieving and surpassing the company’s goal.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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