Amazon Case Study

Essential Oils Producer Increases Product Sales by 300% on Amazon Marketplace

Sessions
Increase
45%
Sales
Increase
343%
Items Ordered
Increase
366%
ACoS
Decrease
67%

Client

Our client creates pure essential oil blends in easy-to-use roll on bottles, as well as skincare products, and supplements.

Situation

The client sought to increase product sales in the Amazon marketplace while decreasing ACoS and was in need a team of Amazon experts. The results of the company’s Amazon marketing efforts were lackluster and they needed professional help.

Approach

The program we implemented included managing the client’s Sponsored Products and Sponsored Brands to improve sales. The company had Brand Registry and utilized Enhanced Brand Content; however, it was not used to its fullest potential. We updated their EBC, adding optimized imagery.

Results

In a 90-day year-over-year comparison, our essential oils client saw overwhelming improvements across the board. The company saw a 45% increase in Sessions, a 343% increase in product sales, a 366% increase in items ordered, and ACoS decreased by 67% overall.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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