Essential Oils Producer Decreases ACoS by 67% In 3 Months

Sessions
Increase
45%
Bar Graph
Sales
Increase
343%
Bar Graph
Items Ordered
Increase
366%
Bar Graph
ACoS
Decrease
67%
Bar graph

Client

Our client creates pure essential oil blends in easy-to-use roll on bottles, as well as skincare products, and supplements.

Situation

The client sought to increase product sales in the Amazon marketplace while decreasing ACoS and was in need a team of Amazon experts. The results of the company’s Amazon marketing efforts were lackluster and they needed professional help.

Approach

The program we implemented included managing the client’s Sponsored Products and Sponsored Brands to improve sales. The company had Brand Registry and utilized Enhanced Brand Content; however, it was not used to its fullest potential. We updated their EBC, adding optimized imagery.

Results

In a 90-day year-over-year comparison, our essential oils client saw overwhelming improvements across the board. The company saw a 45% increase in Sessions, a 343% increase in product sales, a 366% increase in items ordered, and ACoS decreased by 67% overall.

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