Amazon Case Study

Audio Equipment Company Brings Down ACoS 86% in Amazon

ACoS
Decrease
86%
Bar graph
Advertising Spend
Decrease
61%
Bar graph
Average CPC
Decrease
53%
Bar graph
Sales From Ads
Increase
190%
Bar Graph
Buy Box Wins
Increase
22%
Bar Graph

Client

Our client is a leading manufacturer of audio products, from wireless headphones and outdoor Bluetooth speakers, to waterproof earbuds and indoor speakers. 

Situation

The company’s in-house Amazon marketing efforts were producing underwhelming results and they needed professional help. As with most companies, the primary goal was to increase overall sales in Amazon and significantly drive down their Advertising Cost of Sale (ACoS). 

Approach

We implemented a program where our main objectives were to manage campaigns to increase sales, optimize products to increase winning Buy Box percentage, and achieve a 15% or lower ACoS.

Results

After 3 months, the audio equipment company saw extraordinary increases in visibility, clicks, product Buy Box win percentage and transactions. Their ACoS decreased by nearly 90% of their baseline – far surpassing the original goal. Overall, they achieved a nearly 200% increase in revenue from Sponsored Ads.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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