Electronics Manufacturer Decreases ACoS 86% In 3 Months

ACoS
Decrease
86%
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Advertising Spend
Decrease
61%
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Average CPC
Decrease
53%
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Sales From Ads
Increase
190%
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Buy Box Wins
Increase
22%
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Client

Our client is a leading manufacturer of audio products, from wireless headphones and outdoor Bluetooth speakers, to waterproof earbuds and indoor speakers. 

Situation

The company’s in-house Amazon marketing efforts were producing underwhelming results and they needed professional help. As with most companies, the primary goal was to increase overall sales in Amazon and significantly drive down their Advertising Cost of Sale (ACoS). 

Approach

We implemented a program where our main objectives were to manage campaigns to increase sales, optimize products to increase winning Buy Box percentage, and achieve a 15% or lower ACoS.

Results

After 3 months, the audio equipment company saw extraordinary increases in visibility, clicks, product Buy Box win percentage and transactions. Their ACoS decreased by nearly 90% of their baseline – far surpassing the original goal. Overall, they achieved a nearly 200% increase in revenue from Sponsored Ads.