Google Shopping Case Study

Electronic Accessories Retailer Sees Huge Increases in Google Shopping in 30 Days

Impressions
Increase
276%
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Clicks
Increase
347%
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Average CPC
Decrease
74%
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Conversions
Increase
86%
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Client

Our client is a leader in retail and wholesale electronics, specializing in cases and accessories for mobile devices and cameras.

Situation

Our client entered the world of Google Shopping without a game plan. They built a basic campaign through their Google Merchant Center dashboard. The company suffered from high click costs and an unsustainable Return on Investment (ROI). They knew they wouldn’t be able to survive in Google Shopping without professional help.

Approach

Our team outlined a data feed optimization program to work in conjunction with a targeted campaign, which included reformatting of their data feed, the creation of a custom campaign that targeted various subsets of their inventory, and proactive bid and budget management.

Results

Within a month, we were able to bring their average Cost-per-Click (CPC) down from $0.53 to $0.14, while increasing clicks more than 300%. Click-through-rate (CTR) and conversion rate soared as well, transforming a temporary setback into a triumphant resurgence in Google Shopping.

When Experience Matters

At the end of the day, it’s about knowledge. You need someone who understands the marketplaces from all angles and knows what brands need to do to protect themselves and succeed. Not a one-trick-pony, you need a team that has successfully helped brands solve complex problems and take dead-aim on their goals.

Your Hired Guns To:
  • Support in-house teams with knowledge, expertise and strategy.
  • A team capable of solving complex problems.
  • Drive growth in Google Shopping, Amazon and other Marketplaces.
  • Leveraging insights and data to fuel sustainable long-term growth.
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