Google Ads Case Study

E-commerce Marketplace Sees Huge Increase When Transitioning to Google Smart Shopping Campaigns

Impressions
Increase
215%
Bar Graph
Clicks
Increase
312%
Bar Graph
Average CPC
Decrease
63%
Bar graph
Conversions
Increase
217%
Bar Graph

Client

Our client is an e-commerce marketplace offering a variety of products – from electronics and clothing, to auto parts – at competitive prices.

Situation

The company needed Google Shopping experts who could implement a strategy that would increase their conversions.

Approach

In 2017 we initially set up standard Shopping campaigns that improved the company’s numbers. In September 2018, we transitioned the client to Google Smart Shopping campaigns to push forward with their goals of increasing impressions, clicks, and conversions. We created new Smart Shopping campaigns based on brands sold in the marketplace, including a catchy creative ad. This rebuilding put a focus on decreasing the average CPC and finding which brands are big sellers.

Results

Less than 90 days after implementing Google Smart Shopping Campaigns, the marketplace has seen dramatic results. Impressions are up 215%, with impressive increases in clicks (312%) and conversions (217%). While achieving these results, the average CPC decreased by 63%.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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