Amazon Case Study

Drone & Electronics Company Improves Numbers Across the Board in Amazon Marketplace

Sessions
Increase
10%
Bar Graph
Page Views
Increase
8%
Bar Graph
Average Buy Box Wins
Increase
2%
Bar Graph
Ordered Product Sales
Increase
14%
Bar Graph
Order Items
Increase
29%
Bar Graph

Client

Our client is a leading manufacturer of innovative drones, quadcopters, equipment, and accessories. The company is internationally known for its products.

Situation

The company struggled with product sales and with winning the Buy Box in Amazon. They needed a team of Amazon professionals who could implement a strategy to increase their metrics across the board.

Approach

Vertical Rail’s approach included optimization of the company’s products to make them more visible to searchers. We created Amazon Advertising campaigns to push forward with the company’s growth. By monitoring the company’s progress in Amazon, we continued to build the brand and its customer base.

Results

In a matter of only 60 days, the company began to see steady increases in page views, sessions, product sales, order items and Buy Box win percentage – all metrics that they sought to increase.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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