SEO Case Study

Bicycle Company Achieves Organic Search Lift in Numbers Across the Board

Visits
Increase
36%
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Average Visit Duration
Increase
16%
Bar Graph
Average Order Value
Increase
6%
Bar Graph
Bounce Rate
Decrease
2%
Bar graph
Revenue
Increase
39%
Bar Graph
Transactions
Increase
31%
Bar Graph

Client

Our client is a small, hometown shop run by avid cyclists, who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.

Situation

After experiencing great success through our management of their PPC and data feed optimization, our client wanted our team to help them implement an SEO plan. Overall, the user experience of our client’s website needed improvement through content development. Their category and brand pages lacked adequate content, while their existing content needed to be optimized for missing keywords.

Approach

The Vertical Rail team developed a plan and implemented the appropriate SEO strategy. We were able to create an effective user experience for their website through content development and use of prominent keywords. We made sure the on-page content maintained their brand voice and resonated with their target customers.

Results

In one year, organic traffic, transactions and revenue all increased. Average visit duration also increased, and bounce rate decreased.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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