SEO Case Study
Bike Shop Achieves Organic Search Lift in Numbers Across the Board
Our client is a small, hometown shop run by avid cyclists, who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.
After experiencing great success through our management of their PPC and data feed optimization, our client wanted our team to help them implement an SEO plan. Overall, the user experience of our client’s website needed improvement through content development. Their category and brand pages lacked adequate content, while their existing content needed to be optimized for missing keywords.
The Vertical Rail team developed a plan and implemented the appropriate SEO strategy. We were able to create an effective user experience for their website through content development and use of prominent keywords. We made sure the on-page content maintained their brand voice and resonated with their target customers.
In one year, organic traffic, transactions and revenue all increased. Average visit duration also increased, and bounce rate decreased.