Google Ads Case Study
Bicycle Shop Sees 300% Increase in Revenue from Google Search Ads
Our client is a small bicycle shop run by avid cyclists who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.
The company’s attempt to self-manage Google Ads search campaigns did not generate positive results. They needed search experts who could implement a strategy that would improve ROAS, revenue, and transactions during the cycling off-season.
In order to get the company’s Google Ads running profitably, we devised a strategy to restructure their search campaigns through carefully researched keywords for a stable ROAS, build campaigns that would generate year-round revenue, and optimize their landing pages to lower costs. We monitored the new campaigns and adjusted as needed with expert paid search management strategies.
The strategy implemented by Vertical Rail saw dramatic results within one year, including increases across the board – impressions, visits, transactions, and revenue. The company’s marketing goals were not just met – but surpassed.