Bicycle Retailer Sees 300% Increase in Revenue In 12 Months

Impressions
Increase
400%
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Transactions
Increase
334%
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REVENUE
Increase
323%
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ROAS
Increase
1000%
Bar Graph

Client

Our client is a cycling company run by avid cyclists who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.

Situation

The company’s attempt to self-manage Google Ads search campaigns did not generate positive results. They needed search experts who could implement a strategy that would improve ROAS, revenue, and transactions during the cycling off-season. 

Approach

In order to get the company’s Google Ads running profitably, we devised a strategy to restructure their search campaigns through carefully researched keywords for a stable ROAS, build campaigns that would generate year-round revenue, and optimize their landing pages to lower costs. We monitored the new campaigns and adjusted as needed with expert paid search management strategies.

Results

The strategy implemented by Vertical Rail saw dramatic results within one year, including increases across the board – impressions, visits, transactions, and revenue. The company’s marketing goals were not just met – but surpassed.

Vertical Insights
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