Google Shopping Case Study

Cycling Shop Achieves Incredible Increases Across Google Shopping

Visits
Increase
226%
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Clicks
Increase
155%
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Transactions
Increase
164%
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Client

Our client is a small bicycle shop run by avid cyclists who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.

Situation

The company needed experts who could implement a strategy that would make them profitable in Google Shopping.

Approach

Vertical Rail came up with a plan to get the cycling shop competitive in Google Shopping. We implemented a strategy to optimize their product data feed, launch a custom Shopping campaign, and utilize specialized promotional campaigns.

Results

In one year, we helped take our client’s Return on Ad Spend (ROAS) beyond 1000%, even during their off season. We also helped them to gain significantly more visibility in Google Shopping, resulting in an increase in clicks and website traffic.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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