Cycling Retailer Increases ROAS BY 1000% In 12 Months

Visits
Increase
226%
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Clicks
Increase
155%
Bar Graph
Transactions
Increase
164%
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Client

Our client is a small bicycle shop run by avid cyclists who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.

Situation

The company needed experts who could implement a strategy that would make them profitable in Google Shopping.

Approach

Vertical Rail came up with a plan to get the cycling shop competitive in Google Shopping. We implemented a strategy to optimize their product data feed, launch a custom Shopping campaign, and utilize specialized promotional campaigns.

Results

In one year, we helped take our client’s Return on Ad Spend (ROAS) beyond 1000%, even during their off season. We also helped them to gain significantly more visibility in Google Shopping, resulting in an increase in clicks and website traffic.

Vertical Insights
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