Google Shopping Case Study
Craft Supply Company Sees 160% Increase in ROI in Google Shopping
Our client is a family-run business that provides family-friendly crafts and crafting supplies.
The company originally needed assistance setting up its Channel Advisor dashboard to include Google Shopping products. Once that was established, the company reported needing increased site traffic, increased revenue, and ROI.
Vertical Rail set out to attain goals while staying within the company’s budget restrictions by building efficiently structured Shopping campaigns to increase product prominence. We built campaigns that targeted the company’s best sellers and sale items. We also sought to highlight the company’s website promotions, extending deals beyond its base and into the Shopping market.
During its 10-day lifespan, the custom campaign produced impressive results. Revenue and conversion rates more than doubled as ROI soared to a 160% increase. More importantly, we re-invigorated website traffic and formulated a new Sponsored Products campaign strategy for the long run.