Craft Supply Retailer Sees 160% Increase in ROI in Google Shopping

Transactions
Increase
37%
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Conversion Rate
Increase
101%
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REVENUE
Increase
128%
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Cost
Decrease
7%
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ROI
Increase
160%
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Client

Our client is a family-run business that provides family-friendly crafts and crafting supplies. 

Situation

The company originally needed assistance setting up its Channel Advisor dashboard to include Google Shopping products. Once that was established, the company reported needing increased site traffic, increased revenue, and ROI. 

Approach

Vertical Rail set out to attain goals while staying within the company’s budget restrictions by building efficiently structured Shopping campaigns to increase product prominence. We built campaigns that targeted the company’s best sellers and sale items. We also sought to highlight the company’s website promotions, extending deals beyond its base and into the Shopping market.

Results

During its 10-day lifespan, the custom campaign produced impressive results. Revenue and conversion rates more than doubled as ROI soared to a 160% increase. More importantly, we re-invigorated website traffic and formulated a new Sponsored Products campaign strategy for the long run.

Vertical Insights
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