Google Ads Case Study

Camera Equipment Company Increases Conversion Rate 200% In Google Search Ads

Impressions
Increase
259%
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Clicks
Increase
252%
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CTR
Decrease
2%
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Conversions
Increase
218%
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Client

Our client sells professional camera and camcorder equipment online at wholesale prices. In addition to camera equipment and accessories, they sell electronics like tablet computers, headphones, and drones.

Situation

The camera equipment seller sought to increase conversions with Google search ads and needed a team of Google Ads professionals. Vertical Rail stepped in and got extraordinary results from previously so-so campaigns.

Approach

The program Vertical Rail implemented included optimizing content and restructuring search campaigns to increase visibility and sales. Our team manually managed campaigns and made changes and adjustments as needed to achieve optimal results.

Results

In a 90-day year-over-year comparison, this client saw overwhelming improvements. The company saw a 259% increase in impressions, a 252% increase in clicks, a 218% increase in conversions. A 2% decrease in CTR demonstrates that the traffic reached was more qualified.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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