Photo Equipment Seller Increases Conversion Rate 200% In 3 Months

Impressions
Increase
259%
Bar Graph
Clicks
Increase
252%
Bar Graph
CTR
Decrease
2%
Bar graph
Conversions
Increase
218%
Bar Graph

Client

Our client sells professional camera and camcorder equipment online at wholesale prices. In addition to camera equipment and accessories, they sell electronics like tablet computers, headphones, and drones.

Situation

The camera equipment seller sought to increase conversions with Google search ads and needed a team of Google Ads professionals. Vertical Rail stepped in and got extraordinary results from previously so-so campaigns.

Approach

The program Vertical Rail implemented included optimizing content and restructuring search campaigns to increase visibility and sales. Our team manually managed campaigns and made changes and adjustments as needed to achieve optimal results.

Results

In a 90-day year-over-year comparison, this client saw overwhelming improvements. The company saw a 259% increase in impressions, a 252% increase in clicks, a 218% increase in conversions. A 2% decrease in CTR demonstrates that the traffic reached was more qualified.