Google Shopping Case Study

Sporting Goods Company Increases Revenue by 200% in Google Shopping

Clicks
Increase
178%
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Visits
Increase
172%
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Average CPC
Decrease
3%
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Transactions
Increase
172%
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Revenue
Increase
201%
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Client

Our client is a leading manufacturer and seller of road, mountain, city, and kids’ bicycles and biking gear.

Situation

The company saw Google Shopping as a potentially profitable shopping channel, but didn’t want their participation to detract from their franchise or retail sales. They came to us in need of Google Ads experts to support their in-house marketing efforts. They needed a new strategy to strengthen brand awareness and improve Return on Investment. 

Approach

We devised and implemented a Google Shopping strategy that entailed the optimization of their product data feed to earn them higher visibility and greater brand recognition. We continuously evaluated the campaigns over time, maintaining management and ensuring proper growth.

Results

After only 4 months, the sporting goods company saw impressive increases in website traffic, transactions, revenue, and ROI from Google Shopping.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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Amazon ​ •  Google Ads ​ •  Google Shopping ​ •  Organic SEO​