Sporting Goods Manufacturer Increases Revenue by 200% In 4 Months

Clicks
Increase
178%
Bar Graph
Visits
Increase
172%
Bar Graph
Average CPC
Decrease
3%
Bar graph
Transactions
Increase
172%
Bar Graph
Revenue
Increase
201%
Bar Graph

Client

Our client is a leading manufacturer and seller of road, mountain, city, and kids’ bicycles and biking gear.

Situation

The company saw Google Shopping as a potentially profitable shopping channel, but didn’t want their participation to detract from their franchise or retail sales. They came to us in need of Google Ads experts to support their in-house marketing efforts. They needed a new strategy to strengthen brand awareness and improve Return on Investment. 

Approach

We devised and implemented a Google Shopping strategy that entailed the optimization of their product data feed to earn them higher visibility and greater brand recognition. We continuously evaluated the campaigns over time, maintaining management and ensuring proper growth.

Results

After only 4 months, the sporting goods company saw impressive increases in website traffic, transactions, revenue, and ROI from Google Shopping.