Google Shopping Case Study
Sporting Goods Company Increases Revenue by 200% in Google Shopping
Our client is a leading manufacturer and seller of road, mountain, city, and kids’ bicycles and biking gear.
The company saw Google Shopping as a potentially profitable shopping channel, but didn’t want their participation to detract from their franchise or retail sales. They came to us in need of Google Ads experts to support their in-house marketing efforts. They needed a new strategy to strengthen brand awareness and improve Return on Investment.
We devised and implemented a Google Shopping strategy that entailed the optimization of their product data feed to earn them higher visibility and greater brand recognition. We continuously evaluated the campaigns over time, maintaining management and ensuring proper growth.
After only 4 months, the sporting goods company saw impressive increases in website traffic, transactions, revenue, and ROI from Google Shopping.