Amazon Case Study

BBQ Accessory Company Increases Purchase Orders in Amazon Vendor Central

Purchase Order Quantity
Increase
40%
Bar Graph
Purchase Order Cost
Increase
64%
Bar Graph
Cost of Goods Sold
Increase
18%
Bar Graph

Client

Our client develops innovative grilling accessories like BBQ and propane tank covers, wood chips, smokers, retractable tools, and grill mats. 

Situation

The BBQ accessory company sought a team to manage their Amazon Vendor Central account. Sales to Amazon were flat, and they sought to build greater brand recognition in the marketplace to increase Purchase Order (PO) revenue from Amazon.

Approach

The Vertical Rail team took over management of the company’s Vendor Central account. We curated products and helped build brand recognition within the marketplace. In addition, we optimized products and created campaigns in AMS for advertising support, including Headline Search, Product Display, and Sponsored Product ads.

Results

Through these efforts, more products were seen and purchased, attracting greater interest from Amazon. These combined efforts led to significant increases in KPIs during a 3-month year-over-year comparison (December 2017-March 2018 compared to December 2016-March 2017) – even during the company’s slower season.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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