SEO Case Study
Independent Chain Automotive Repair Improves Organic SEO Revenue by 12% in 6 Months
Our client is an automotive repair company that operates three locations. The business focuses on tire replacement and also performs full-service automotive repair.
The client’s web content strategy lacked adequate content, and their existing content needed to be optimized for appropriate keywords. Additionally, their site structure required some retooling to improve their navigation, to incorporate new web pages, and to consolidate redundant low-value pages.
We developed and implemented a custom SEO strategy to adjust website structure and navigation to add new pages, restructure web page hierarchy and incorporate new web pages, improving user experience and increase organic search relevancy. In addition, we expanded on-page content while incorporating relevant keyword on all important webpages.
Over 6 months, organic impressions grew by 49% and organic traffic grew by 19%. This increase in reach and traffic led to a 12% increase in revenue from organic search.