SEO Case Study

Independent Chain Automotive Repair Improves Organic SEO Revenue by 12% in 6 Months

Organic Impressions
Increase
49%
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Organic Traffic
Increase
19%
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Organic Revenue
Increase
12%
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Client

Our client is an automotive repair company that operates three locations. The business focuses on tire replacement and also performs full-service automotive repair. 

Situation

The client’s web content strategy lacked adequate content, and their existing content needed to be optimized for appropriate keywords. Additionally, their site structure required some retooling to improve their navigation, to incorporate new web pages, and to consolidate redundant low-value pages.

Approach

We developed and implemented a custom SEO strategy to adjust website structure and navigation to add new pages, restructure web page hierarchy and incorporate new web pages, improving user experience and increase organic search relevancy. In addition, we expanded on-page content while incorporating relevant keyword on all important webpages.

Results

Over 6 months, organic impressions grew by 49% and organic traffic grew by 19%. This increase in reach and traffic led to a 12% increase in revenue from organic search.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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