Amazon Case Study

Apparel Company Increases Revenue by 86% in the Amazon Marketplace

Conversion Rate
Increase
85%
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Revenue
Increase
86%
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Number of Units Sold
Increase
96%
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Client

Our client is an apparel company that manufactures and sells branded clothing and accessories featuring well-known American brands.

Situation

The company’s product listings blended in with competitors and the client had trouble maintaining a competitive edge in Amazon. They needed Amazon experts who could implement a strategy that would help them stand out and increase their conversions.

Approach

Our Amazon marketing strategy included creating greater visibility using long-tail keywords and specific search terms in product pages. The company was not utilizing Amazon Advertising to its fullest, and was not using the promotions available.

Results

After 6 months, the branded apparel company saw increases in sessions, conversion rates and number of items sold. Product content optimization focused on connecting to specific audiences. With this strategy in place, their revenue in Amazon increased an incredible 86% – surpassing the original goal.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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