Clothing Brand Increases Revenue By 86% In 6 Months
Client
Our client is an apparel company that manufactures and sells branded clothing and accessories featuring well-known American brands.
Situation
The company’s product listings blended in with competitors and the client had trouble maintaining a competitive edge in Amazon. They needed Amazon experts who could implement a strategy that would help them stand out and increase their conversions.
Approach
Our Amazon marketing strategy included creating greater visibility using long-tail keywords and specific search terms in product pages. The company was not utilizing Amazon Advertising to its fullest, and was not using the promotions available.
Results
After 6 months, the branded apparel company saw increases in sessions, conversion rates and number of items sold. Product content optimization focused on connecting to specific audiences. With this strategy in place, their revenue in Amazon increased an incredible 86% – surpassing the original goal.
