SEO Case Study

Apparel & Accessory Company Sees Jump in Orders, Revenue in Organic Search

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Our client is a nationally recognized apparel and accessory company that sells online and in retail stores. 


The company came to us to set their business into motion, start selling their merchandise, and increase their online presence. However, we knew it would be a challenge, as it’s a very competitive industry.


Our team developed a strategy to help the company be competitive and achieve their goals. First, we addressed their SEO issues by performing in depth keyword research and analysis to develop relevant product descriptors. We then optimized product page content and re-wrote meta title and descriptions.


In just 4 months, we helped our client’s business with a significant Return on Ad Spend (ROAS), and high increases in organic search.

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
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Amazon ​ •  Google Ads ​ •  Google Shopping ​ •  Organic SEO​