Website Design and Marketing for Contractors & Designers
A proven approach to increasing leads & productivity for the construction & design industry
Vertical Rail has had the privilege of working with some of the most talented home builders and remodelers in the US. Since 2002, our staff has developed the knowledge, insight and skills to help our contractors and builders find their target clients to grow their businesses.
With so many choices available for consumers to shop professional services – Yelp, Angie’s List, HOUZZ, and Pinterest…. builders need keep up with the changes to stay relevant and visible in their markets. We help our contractors find their target prospects by establishing credibility, confidence and trust in their marketing, social media and web publishing. We apply a consistent and authentic message across search (Google, Bing, Yahoo) and social media (HOUZZ, Facebook, Yelp, Pinterest, Instagram) tracking the effectiveness of our work and ROI as we go forward.
How does Vertical Rail differentiate itself from other marketing companies in this industry?
Vertical Rail’s experience in marketing for the construction industry is our unique point of differentiation. Since 2002, we have been advancing our clients businesses, helping them make the right decisions related to websites, paid search, social media, e-book publishing, video marketing, procurement of third party reviews, tracking performance, and helping them reinvent their businesses to stay ahead of the competition. We assist them with the services they need to keep their businesses strong and competitive.
Vertical Rail has experience working in the following construction verticals:
- Residential Remodeling & New Home Construction
- Commercial, Medical & Industrial Construction
- Trades: Plumbing, Electrical, HVAC, Security
- Construction Management & HOA
- Architectural , Interior & Landscape Design
- Building Product Suppliers & Manufacturers
Common managed services for contractors, builders and designers
- Website Design (custom WordPress)
- Website Maintenance (webmaster services)
- Google Ads (formerly AdWords) for builders and contractors
- Social media marketing and publishing
- Organic SEO & website content
- E-books and Whitepapers for contractors
- Email marketing and e-mail newsletters
- Project photography
- Promotional Video & Client Testimonials
- Print advertising design and ad placements
- Customer relationship programs
- Events and Presentations
How do we help builders grow their businesses?
Depending on the needs of the company, there are a variety of proven ways to increase lead flow and jobs. Here are a few practical tools we use to promote our construction industry and design clientele.
Google Ads: Vertical Rail, a premier Google Ads Partner, is capable of creating and managing campaigns to support any marketing initiative. We can support the promotion of individual services such as Kitchen or Bathroom remodeling services using text, video and display ads. We can target people who have previously visited the contractor’s website or Facebook page with remarketing, and we can even focus on specific geographic or location based advertising using Google Proximity marketing. In every case, we can report the actions and impacts of our marketing.
Referral Programs: A sure fire way to increase business for contractors is to harness the power of happy customers. We help contractors connect happy customers with their friends, family and co-workers to spread the word about their successful project. Using creative and simple programs, we help contractors capitalize on this good will. Sometimes it comes with an incentive such as a discount on services for the recipient, or sometimes a special gift is issued to the referrer when the referral ends with a contract. Either way, referrals are an easy and proven way to grow sales.
Great Website Design: A great website is marketing itself. Home owners (consumers) have high expectations when they visit a contractor’s website. The viewer wants to know that their time investment is being well spent and at the very least, the consumer wants some form of satisfaction or inspiration from the visit. When a person is shopping for a trade professional, they want someone they can trust. A great website provides the viewer with design inspiration, establishes credibility and trust.
Live Chat: At any given time there are potential customers in your website. These people can visit a website multiple times in their decision making process. Live chat increases the odds of speaking with a prospect. Live chat in the construction industry increases lead flow, greater levels of customer satisfaction and trust in the brand.
Lead Tracking: Without effective lead tracking, marketing in the construction industry can be a risky and uncertain. Understanding the cause and effect of marketing is key to developing and managing campaigns.
What are the top producing websites for builders, designers and architects?
Google My Business
We love working in the trades and we would love the opportunity to speak with you about your business goals, problems or needs. Click here to speak with a marketing professional and get a quote on your next project.