2015 Guide to Holiday Shopping & eCommerce Marketing

We here at Vertical Rail know the holidays can be demanding and stressful for businesses, and we want to help take some of that pressure off. We want retailers to know exactly what they should be doing to achieve marketing success this holiday season. To that end, we’ve created the

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How to Link A Google Plus Page & YouTube Channel

Disclaimer: this strategy has become invalid for many users as YouTube has ‘updated’ and removed many of the outlined options. Watch to see how to take an existing YouTube Channel that is currently linked to a Google+ Profile and link it to your Google Plus business Page while not losing any videos or data.

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Preparing For the Biggest Online Holiday Sales Season in History

Q4 is a dynamic and challenging time for online merchants and proper preparation is crucial. The holiday shopping season increases pressure on a merchant’s presence in comparative shopping engines and marketplaces. Many comparison engines increase their CPC Costs for products by up to 25% during the holidays and competition for ad space simultaneously increases.

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Diagnosing Disapprovals in Google Merchant Center: The Image Issue

Google is constantly making improvements on the home front – and it seems that now, the Google Shopping team is seeking out product image rule-breakers and taking names.  If a majority of your products or entire data feed has been disapproved out of the blue, product image violations may be the issue.

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