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Four Tips for Adding a Human Element to a Product Video

A product video should be built with a purpose in mind, and it should communicate something that text and imagery alone cannot. For ecommerce companies, product videos have become increasingly important, with 73% of online shoppers saying they’re more likely to make a purchase after watching a video. While text

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2015 Guide to Holiday Shopping & eCommerce Marketing

We here at Vertical Rail know the holidays can be demanding and stressful for businesses, and we want to help take some of that pressure off. We want retailers to know exactly what they should be doing to achieve marketing success this holiday season. To that end, we’ve created the

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Argosy Cruises Tourism Video Marketing

We’re so honored to have had the opportunity to tell the story of such a great place and team of people such as those at Argosy Cruises. Seattle is a place of culture, food, great people, and intense natural beauty. Video marketing tells the story of people and places. Tourism

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Vertical Rail Creative Video Project For Zenith Talent

Andrew and Michael sat down with Zenith Talent’s CEO Sunil Bagai and captured his thoughts and vision about the future of recruiting. He speaks in depth about crowd staffing and how their unique recruiter profit-sharing model helps companies find consistent high quality talent. Our creative video team created yet another

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