Four Tips for Adding a Human Element to a Product Video

A product video should be built with a purpose in mind, and it should communicate something that text and imagery alone cannot. For ecommerce companies, product videos have become increasingly important, with 73% of online shoppers saying they’re more likely to make a purchase after watching a video. While text

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10 Tips for Writing Short Copy

Many popular marketing strategies only accommodate short copy, which means you’re allowed a limited number of characters or words in order to quickly grab the attention of your audience. Whether using Twitter, Google AdWords, preparing a print advertisement or brainstorming a pithy subject or headline, short copy can be incredibly

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2015 Guide to Holiday Shopping & eCommerce Marketing

We here at Vertical Rail know the holidays can be demanding and stressful for businesses, and we want to help take some of that pressure off. We want retailers to know exactly what they should be doing to achieve marketing success this holiday season. To that end, we’ve created the

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The Importance of Planning for Back to School Shopping

Back to school is a big shopping event and many online retailers say that back to school shopping takes place 1-2 months before school begins. It is crucial to pre-strategize an eCommerce plan that will meet your customers’ needs and your business’ success. Things to Consider when Planning for Back

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7 Things to Know Before You Launch Your New Website

T-minus three days until your new website is up and running. Undoubtedly, you and your site developer have put a lot of thought into the graphic design, site mapping and link structure. If you are focused on SEO (and who isn’t?), your text is probably rich with keywords and your

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