Facebook Tests Ads Within Messenger App Home Screen

Ad load has become a hot topic with regards to Facebook. News feeds on the flagship platform are running out of ad space. Now, the advertisements are spreading to Instagram feeds, Audience Network, and Facebook Messenger – a mobile messaging application. There have been previous experiments with Messenger ads. The

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10 Tips for Writing Short Copy

Many popular marketing strategies only accommodate short copy, which means you’re allowed a limited number of characters or words in order to quickly grab the attention of your audience. Whether using Twitter, Google AdWords, preparing a print advertisement or brainstorming a pithy subject or headline, short copy can be incredibly

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2015 Guide to Holiday Shopping & eCommerce Marketing

We here at Vertical Rail know the holidays can be demanding and stressful for businesses, and we want to help take some of that pressure off. We want retailers to know exactly what they should be doing to achieve marketing success this holiday season. To that end, we’ve created the

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#History: How The Humble Pound Sign Became the Hashtag

In the twenty aughts, keywords were the king of online marketing. While their use has evolved and changed, the basic principle has remained the same. But as the first decade of the new millennium came to a close, we saw the birth of a new concept in online marketing and

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Choosing the Right Type of Social Media Contest for Your Business

Social media contests on Facebook, Pinterest, and Instagram are a great way to build buzz and generate leads for your business. Whether you sell to other businesses or direct to consumers, creating the right type of social media sweepstakes is important for maximizing your reach and achieving your business objectives. There are many choices for a social media contest, and picking the right one is important.

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The Launch of Facebook Product Ads

Facebook announced the launch of a new service for advertisers. Starting today, eCommerce marketers can now upload their product catalog and create campaigns advertising certain products to specific audiences.

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Native Advertising: The New Standard in Mobile Marketing Strategy

With continued explosion of global smartphone and tablet usage, native advertising is asserting itself as a new standard for mobile marketing strategy. Companies are beginning to reap the rewards of prioritizing user experience as a consideration of display advertising methodology. 2015 expects to further realize returns through native efforts, meaning advertisers and marketers will need to shift their focus if they wish to remain competitive and relevant.

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Social Commerce Platforms: Which is Best for My Business?

Innovative retailers, e-tailers, and manufacturers are using social commerce apps to drive social engagement and increase sales directly through social media.  However, success in social commerce is more than just plugging in your products and waiting for people to buy.  Success is a result of strategy, technology and engagement.

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