2015 Guide to Holiday Shopping & eCommerce Marketing

We here at Vertical Rail know the holidays can be demanding and stressful for businesses, and we want to help take some of that pressure off. We want retailers to know exactly what they should be doing to achieve marketing success this holiday season. To that end, we’ve created the

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The Launch of Facebook Product Ads

Facebook announced the launch of a new service for advertisers. Starting today, eCommerce marketers can now upload their product catalog and create campaigns advertising certain products to specific audiences.

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4 Key Takeaways from the 2014 Holiday Shopping Season

Back in December, Heather Hazen published a great post recapping Cyber Monday sales, recommending tips for success. A few of these tips included budgetary considerations, Google Merchant Center promotions, and website maintenance. A recent report from Custora affirms Heather in her Cyber Monday discussion, especially in her mention of an estimated 17% increase in 2014 holiday shopping revenue over 2013. Average order value increased nearly an entire percent, with transactions increasing nearly 15%.

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Social Commerce Platforms: Which is Best for My Business?

Innovative retailers, e-tailers, and manufacturers are using social commerce apps to drive social engagement and increase sales directly through social media.  However, success in social commerce is more than just plugging in your products and waiting for people to buy.  Success is a result of strategy, technology and engagement.

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Facebook Ads For Ecommerce

Facebook is wealth of knowledge and data relating to pin-pointing as specific as an audience as you need. This could be done by targeting an audience based on lifestyles, interests, geographical location and more. By creating ads that are relevant and appealing to your specific audience, you can realize goals such as creating a wider pool of Facebook “Likes” or increased traffic to website.

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How to Link A Google Plus Page & YouTube Channel

Disclaimer: this strategy has become invalid for many users as YouTube has ‘updated’ and removed many of the outlined options. Watch to see how to take an existing YouTube Channel that is currently linked to a Google+ Profile and link it to your Google Plus business Page while not losing any videos or data.

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Facebook And Social Commerce: The Next Frontier In Ecommerce

As Billeo, Inc. releases its ‘Xpress Buy’ 2-click Facebook commerce solution, the potential value of selling directly to social media users continues to be hotly debated. Do you enjoy seeing direct offers & contextual advertisements on Facebook or other social platforms? Many people don’t.

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Google Analytics: A Closer Look

The new version of Google Analytics isn’t exactly new; it’s been available for months. However, many have avoided it for the sake of efficiency, especially those in eCommerce. While the old version runs fine and has become comfortable for many people, the new features and available data make switching over a logical decision. The decision to make the move might soon be made for you, as Google has begun making it the default version and gives me the impression that the old version may not be around for much longer.

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