Content is one crucial aspect of a website that easily gets overlooked. All too often website owners, managers or marketers write content without ever understanding its true potential.
Well optimized content (written, video, photo) signals to search engines what your business is about and helps to ‘categorize’ your site, products, and services in the SERPS. Content also puts your site, products, and services in context for your readers. It helps spread information, creates a sense of business culture, and plays a big role in consumer engagement. But one of the major benefits of content that is frequently overlooked is backlink generation.
In short: build GREAT content and backlinks will follow.
So, why does great content generate great backlinks? It’s Easy!
- Content that helps people, informs or excites is more likely to be shared by others via a link from their social account, blog, or website.
- People will link to an excellent blog post, video, image, webinar, or infographic because it helps build a reputation of quality – both for your business and the business/individual who linked to you.