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Marketing vs. Advertising: What’s The Difference?

Only too often, marketers and advertisers are used interchangeably. While the two career paths may share some similarities, they are not the same. So, what exactly is the difference? A well-known example of an advertiser is Don Draper of TV’s Mad Men, the dapper creative director of Sterling Cooper. Don

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Protecting Your Business’ Reputation: Part II

Start Listening: Steps to Taking Control of Your Reputation Online One of the biggest mistakes that businesses make in managing their reputation online is that they don’t! It’s not because they don’t care; more often than not, it’s because they just don’t know where to start. We’re all busy enough

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Protecting Your Business’ Reputation: Part I

What is Reputation Management & Why is it Important? The definition of reputation management is simply: listening and responding to information (feedback, comments, complaints, praise, etc) about your business online. Sounds simple enough, right? Social media has created an entirely new landscape for how people can find and share information.

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Build Stronger Connections With Your Website Audience

Building connections with your audience gives you the chance to show your business in a different light, and to develop the consumer trust and loyalty that is necessary for business success.  These 5 tips will allow you to foster a deeper relationship with your website audience, and help you remember

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How to Deal with Negative Online Reviews

5 Steps to Turning a Bad Review into an Opportunity for Your Business Ratings and reviews are becoming increasingly critical for building a successful online presence.  However, you are not going to like everything that your customers have to say.  When an unhappy customer writes a negative or hostile review

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