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Google Adwords

Google AdWords is Now Google Ads

The new Google Ads brings together its advertising products across all of its networks under the Google Marketing Platform, a unified marketing and analytics platform.

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Vertical Rail Earns Exclusive Google Premier Partners Badge

Agency Acknowledged for Specializations in AdWords Search, Mobile, Display, and Shopping Aptos, CA – Vertical Rail has been awarded with the Google Premier Partner Badge, a new distinction Google awards to AdWords partners that demonstrate high performing client results. The Premier Partner status is awarded to marketing agencies who have

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Upcoming Changes to Google AdWords to Affect Advertisers

At Google Performance Summit on Monday, Google announced significant changes expected to hit AdWords over the course of 2016. Of all the major announcements, these are the 4 changes to AdWords most likely to affect advertisers: Text ads will be expanded, allowing for increased character counts across all devices. As

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Google Text Ads Removed From the Right Side

Google Text Ads Removed from Right Rail and Changes to Desktop Layout Google announced on February 19, 2016 that desktop search results pages will begin discontinuing text ads on the right hand side. Now there will be as many as four text ads displayed above organic listings, and up to three text

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2015 Guide to Holiday Shopping & eCommerce Marketing

We here at Vertical Rail know the holidays can be demanding and stressful for businesses, and we want to help take some of that pressure off. We want retailers to know exactly what they should be doing to achieve marketing success this holiday season. To that end, we’ve created the

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Google Adwords

Google AdWords is a vital tool for a thriving Ecommerce business. AdWords is a complex advertising program that enables businesses to reach new audiences through the cost-per-click (CPC) method of payment. Vertical Rail creates and manages Google AdWords campaigns, ads, keywords, and bids. We manage each account on a daily

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Bing Ads

Bing Ads is a great way to expand your customer base and to harvest a successful Ecommerce business. It’s important to utilize as many engines as possible in order to expand your clientele. That’s precisely what Bing is here for. Vertical Rail creates and manages Bing Ads campaigns, ads, keywords,

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