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Google Introduces Shopping Ads on Image Search

Google just announced their introduction of shopping ads into image search. This means that now ads for related products will appear as customers search Google Images, so they can click through to buy them. (Note: This is currently a mobile only feature.) Shopping ads are automatically eligible to show in

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2015 Guide to Holiday Shopping & eCommerce Marketing

We here at Vertical Rail know the holidays can be demanding and stressful for businesses, and we want to help take some of that pressure off. We want retailers to know exactly what they should be doing to achieve marketing success this holiday season. To that end, we’ve created the

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Mobile SEO: Optimizing Titles & Descriptions for User Behavior

Optimization is an essential focus of digital marketing, regardless of which device you’re designing your site for. However, there are some obvious differences between devices that need to be kept in mind. When optimizing for mobile, it’s important to be conscious of display limitation and user behavior in order to

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Mobile Marketing Budget Guidelines for 2015

Our newly published white paper is now available for free download. It covers topics such as mobile marketing competition, how to allocate your current budget to stay competitive, which mobile ad types are relevant for your business and more.

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4 Key Takeaways from the 2014 Holiday Shopping Season

Back in December, Heather Hazen published a great post recapping Cyber Monday sales, recommending tips for success. A few of these tips included budgetary considerations, Google Merchant Center promotions, and website maintenance. A recent report from Custora affirms Heather in her Cyber Monday discussion, especially in her mention of an estimated 17% increase in 2014 holiday shopping revenue over 2013. Average order value increased nearly an entire percent, with transactions increasing nearly 15%.

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Mobile Presence: Why Responsive Design is a Smart Choice

With mobile websites, businesses have significantly less space to display information than on desktop or laptop devices. This means that developers must be conscientious of the viewer when deciding on a mobile presence. There are a number of options for developers to choose from when creating a mobile presence. Each of these options has different strengths and weaknesses, but in this article I will argue that responsive design is the most user-friendly and cost-effective method.

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The Influence of Retail on Mobile Shopping Apps

Successful shopping applications are creating more immersive, personal, well-rounded experiences for retail shoppers. As physical and digital lose separation, m-Commerce applications are proving themselves an invaluable stepping stone along the path toward full integration and powerful omnichannel strategy.

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10 Ways M-Commerce is Changing the Way We Shop

While wandering around a store looking for dishes to compliment your newly remodeled kitchen, you see them.  The perfect dishes that are exactly what you’ve been searching for!  But, being the savvy shopper that you are, you remember that the store across town is having a sale, and they might

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