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Introducing the New Vertical Rail Google Chrome Extension

Vertical Rail is excited to announce our brand new Knowledge Base Google Chrome Extension, available for download in the Chrome Web Store. This free extension operates silently in your browser and gives you direct access to our extensive collection of eCommerce marketing answers and how-to articles with just the click of a button.

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Google Merchant Center Announces Changes to Carrier Calculated Shipping Requirements

Google Merchant Center recently announced changes to carrier calculated shipping requirements that will be implemented on April 6th, 2015. All Google merchants using the carrier calculated shipping method must add product dimensions in order for shipping prices to be calculated correctly in Google Shopping. The new required product dimension attributes are shipping weight, shipping height, and shipping length.

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The Launch of Facebook Product Ads

Facebook announced the launch of a new service for advertisers. Starting today, eCommerce marketers can now upload their product catalog and create campaigns advertising certain products to specific audiences.

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Is Bitcoin the Future Currency of eCommerce?

At the end of 2013, Shopify announced its integration of Bitcoin, allowing its tens of thousands of merchants to accept it as payment. EBay’s chief John Donahoe made a statement last summer regarding his vision for Bitcoin, with it (and other digital currencies) playing an important role in the growth of PayPal. And as of the end of last year, retail giants such as Overstock.com, Amazon, Target, Sears, and Newegg.com have all begun accepting Bitcoin.

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4 Key Takeaways from the 2014 Holiday Shopping Season

Back in December, Heather Hazen published a great post recapping Cyber Monday sales, recommending tips for success. A few of these tips included budgetary considerations, Google Merchant Center promotions, and website maintenance. A recent report from Custora affirms Heather in her Cyber Monday discussion, especially in her mention of an estimated 17% increase in 2014 holiday shopping revenue over 2013. Average order value increased nearly an entire percent, with transactions increasing nearly 15%.

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Amazon Opens First Brick and Mortar in Lafayette, IN

College students compose a large part of Amazon.com’s customer base. As a student, I rely on Amazon for the majority of my textbooks. I can find the books I need for significantly lower prices than in my university’s book store, and have them delivered via Amazon Prime faster than other online textbook sellers. Millions of college students across the country share this sentiment. Amazon has taken this fact to heart by starting to form deals with major universities across the country.

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Alibaba I.P.O. – Game On!

eCommerce heavy hitter, Alibaba, released their I.P.O. on Tuesday and speculation ensued that this will be the largest I.P.O in history. Alibaba has chosen to take an interesting approach to attracting investors. Instead of promising to revolutionize the market, Alibaba wants to insert itself in the middle and compete with other serious players such as Amazon and Ebay. According to the NY Times, Alibaba’s shares are estimated to have a value of $200 billion at the end of their first trading day later this year. Compare that to Google’s $27.8 billion.

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Google Page Layout Algorithm Update

Today head of Google’s spam team, Matt Cutts, announced a change to Google’s search algorithm via Twitter. The change will be a tweak of the portion of the algorithm that takes layout into account when determining page quality.

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