Marketing vs. Advertising: What’s The Difference?

Only too often, marketers and advertisers are used interchangeably. While the two career paths may share some similarities, they are not the same. So, what exactly is the difference? A well-known example of an advertiser is Don Draper of TV’s Mad Men, the dapper creative director of Sterling Cooper. Don

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Amazon Joins in Google Product Listing Ads

After years of holding out, Amazon is now participating in Google Product Listing Ads (PLAs). This is the first time ever that the world’s largest online retailer has joined in the pay-to-play format under Google Shopping. Likely due to competition between the two, the shopping giant refused to participate in Google

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Four Tips for Adding a Human Element to a Product Video

A product video should be built with a purpose in mind, and it should communicate something that text and imagery alone cannot. For ecommerce companies, product videos have become increasingly important, with 73% of online shoppers saying they’re more likely to make a purchase after watching a video. While text

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Google Introduces Shopping Ads on Image Search

Google just announced their introduction of shopping ads into image search. This means that now ads for related products will appear as customers search Google Images, so they can click through to buy them. (Note: This is currently a mobile only feature.) Shopping ads are automatically eligible to show in

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Last Minute Marketing Planning for Labor Day Promotions

According to Google Trends – from 2013-2015, the term “labor day” is usually searched in March, increases in May, then exponentially peaks in August. Historical consumer behavior suggests that retailers should plan marketing strategies in March and launch promotions in August. Second to Black Friday, Labor Day is considered one

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The Importance of Planning for Back to School Shopping

Back to school is a big shopping event and many online retailers say that back to school shopping takes place 1-2 months before school begins. It is crucial to pre-strategize an eCommerce plan that will meet your customers’ needs and your business’ success. Things to Consider when Planning for Back

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Google Shopping: What You Need to Know

We are proud to announce that our General Manager, Linda Bateman, will be a presenting speaker at the Affiliate Summit West 2015 marketing conference at the Paris Las Vegas in Las Vegas, Nevada. Linda will be speaking about Google Shopping and discussing what affiliates and managers need to know for 2015.

“I’m excited to be returning to Affiliate Summit for my second year, and for the opportunity to share my knowledge alongside such a great roster of industry experts,” said Bateman.

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Why Should Ecommerce Merchants Pay Attention to Bing Ads?

why-bing-shoppingWhy are Bing Ads important to keep an eye on?


Bing Ads are currently catching up the market leader- Google.  In fact, each year, Bing continues to capture more and more of the market share.  While Google retains roughly 67% of the search market, Bing has around 17.9% with a 2% increase over the previous year according to Search Engine Journal.

What does this mean for possible ecommerce merchants on the Bing Ads platform?  The answer is great ROI.  In other words, Bing Ads has not reached the same level of saturation as seen in Google Adwords, meaning there is there is currently less competition for important, in-demand keywords.  This spells a unique opportunity to diversify your marketing bracket that is not completely reliant on Google or Amazon.

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Why Should I Invest in Marketplace Listings For My Business?

marketplace shopping

Why should I invest in Marketplace listings for my business and what are some strategies to follow?


First and foremost, people come to Marketplaces such as Amazon, Newegg, Walmart and Sears for one reason:  to shop.

Each and every Marketplace has a following of loyal customers who do their online shopping exclusively through their favorite Marketplaces.

Merchants are able to compete for top positions on Marketplace channels -allowing them to increase their visibility and sales.  Marketplaces are not associated with cost-per-click fees as seen on Comparison Shopping Engines like Pricegrabber or Google Shopping.  Instead, Marketplaces charge a percentage of a sale, monthly fee and/or per sale flat rate fee. Typically, Marketplace merchants list their top-selling items so that only the proven top performing products are set in place to incur the percentage of sale costs.  This strategy allows merchants to achieve economies of scale and profit by producing a high volume of sales.

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