Vertical Rail Collaborates with Pacvue to Offer Amazon Advertising Automation

FOR IMMEDIATE RELEASE Amazon Advertising in the Age of Acceleration July 24, 2019 — Aptos, CA Vertical Rail is excited to announce the integration of Pacvue’s industry-leading eCommerce SaaS platform with Vertical Rail’s suite of services. Pacvue’s best-in-class SaaS solution for Amazon ad campaign management coupled with Vertical Rail’s proven

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Q&A With Klaviyo Email Marketing

We discovered Klaviyo because they have technology that helps ecommerce brands manage more sophisticated email marketing programs. What began as a two-person team has grown into a company of more than 50 people specializing in email marketing for ecommerce stores. Founded in 2012 in Massachusetts, Klaviyo works with thousands of

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Amazon Joins in Google Product Listing Ads

After years of holding out, Amazon is now participating in Google Product Listing Ads (PLAs). This is the first time ever that the world’s largest online retailer has joined in the pay-to-play format under Google Shopping. Likely due to competition between the two, the shopping giant refused to participate in Google

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Four Tips for Adding a Human Element to a Product Video

A product video should be built with a purpose in mind, and it should communicate something that text and imagery alone cannot. For ecommerce companies, product videos have become increasingly important, with 73% of online shoppers saying they’re more likely to make a purchase after watching a video. While text

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Google Introduces Shopping Ads on Image Search

Google just announced their introduction of shopping ads into image search. This means that now ads for related products will appear as customers search Google Images, so they can click through to buy them. (Note: This is currently a mobile only feature.) Shopping ads are automatically eligible to show in

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2015 Guide to Holiday Shopping & eCommerce Marketing

We here at Vertical Rail know the holidays can be demanding and stressful for businesses, and we want to help take some of that pressure off. We want retailers to know exactly what they should be doing to achieve marketing success this holiday season. To that end, we’ve created the

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How Facebook Slideshow Ads Will Benefit Businesses

An engaging new advertising format has been introduced by Facebook – and it has the potential to connect with millions more people around the world. “Slideshow” – a five- to 15-second ad created with a series of three to seven still images – allows businesses to reach people regardless of

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Last Minute Marketing Planning for Labor Day Promotions

According to Google Trends – from 2013-2015, the term “labor day” is usually searched in March, increases in May, then exponentially peaks in August. Historical consumer behavior suggests that retailers should plan marketing strategies in March and launch promotions in August. Second to Black Friday, Labor Day is considered one

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How to Optimize Product Titles by Categorizing Color

As a frequent online shopper, it is frustrating to do a product search that contains color and not find what I am looking for. Color can be subjective; although unique hues can differentiate shades or speak to a brand, it makes online shopping complicated. In the fashion industry, mauve is

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